343 Watch – 2-Tone Stainless Steel and Gold Edition
$1,495.00
Introducing our latest addition: the 2-Tone Stainless Steel and Gold Edition. Featuring a 40mm diver-style case, this watch comes with a metal band equipped with a micro-adjustable clasp and solid end links. It’s a stunning timepiece showcasing a sapphire crystal and a water-resistant case, all while exuding the elegance of a luxury watch.
| Band | 2 Tone Oyster metal band with micro adjustments |
|---|---|
| Crystal | Sapphire Crystal, scratch resistant |
| Movement | Swiss automatic (self winding) 26 jewel movement |
| Watch Case | 41mm, water resistant case to 330 ft |
| Dials | Laser etched steel recovered from the Twin Towers after 9/11 |
| Case Back | Individually numbered limited edition 1-343 |
| Watch Box | Included with watch winder |
| Bezel | Ceramic Unidirectional Rotating Bezel |
Strength. Distinction. Remembrance.
The Stainless Steel and Gold Two-Tone Edition brings together enduring strength and quiet elegance. Designed for those who serve, those who lead, and those who remember, this timepiece carries a story unlike any other.
At its center is authentic steel recovered from the World Trade Center following September 11. Each dial is individually hand-cut, laser-etched, and finished in Jeff Broughton’s Ohio workshop. No two are identical. Subtle variations preserve the steel’s history and ensure that every watch is truly one of a kind.
This is more than a finely crafted watch. It is a lasting tribute that honors the 343 firefighters who gave their lives and allows their memory to be carried forward every day.
Built by a Firefighter. Crafted by a Watchmaker.
Every 343 Watch is created by Jeff Broughton, a third-generation firefighter and lifelong watchmaker. Jeff served 33 years with the Columbus Fire Department while spending more than four decades at the watch bench, repairing and building timepieces with patience learned in the firehouse.
"I never charged firefighters for watch repairs. I just wanted to take care of my brothers. Now I build watches to honor them."
After retiring from the fire service, Jeff dedicated himself fully to creating a watch worthy of the fallen. Each piece is assembled, regulated, tested, engraved, and inspected by Jeff’s hands alone. There is no factory. No production line. No outsourcing.
"If I ask someone to wear this story on their wrist, I should wear it first. I only wear my own watch now."
A Dial That Carries History
The dial is the heart of the watch. Each one begins with certified steel recovered from the World Trade Center. The steel is carefully cut to thickness, shaped, and laser-etched with the silhouette of the Twin Towers. The heat from the laser reveals natural tone variations in the metal. Some dials appear darker and others lighter. All are authentic and unique.
Collectors value rarity. Firefighters value meaning. Families value memory. This dial honors all three.
Designed for Daily Wear
Jeff designed the Stainless Steel and Gold Two-Tone Edition to be worn every day. In the firehouse. On the job site. In the office. At formal events. Its design is rooted in proven diver-style architecture, chosen for durability, reliability, and comfort.
This watch serves as both a dependable tool and a finely crafted piece of jewelry, a quiet balance of strength and refinement.
Stainless Steel and Gold Two-Tone Edition Specifications
- Case: 41mm stainless steel diver-style case, water resistant to 330 feet
- Bezel: Ceramic unidirectional rotating bezel
- Crystal: Sapphire crystal, scratch resistant
- Movement: Swiss automatic self-winding 26-jewel mechanical movement
- Dial: Laser etched steel recovered from the World Trade Center after 9/11
- Band: Two-tone Oyster-style stainless steel and gold bracelet with micro-adjustable clasp and solid end links
- Crown: Screw-down crown with sealed gaskets for water protection
- Case Back: Individually numbered limited edition, series 1 through 343
- Testing: Hand regulated timing and individual water pressure testing
- Presentation: Watch box with integrated watch winder included
Before any watch is released, it undergoes 24 hours on a timing machine, followed by water pressure testing. Only after passing these inspections is the case back engraved with its individual edition number.
Limited Edition Watches 1 Through 343
Jeff Broughton is committed to producing only 343 watches in total across five distinct styles. Once the final watch is completed, no additional pieces will be made.
As the total number remains fixed, rarity naturally increases over time. For most owners, however, the true value is personal.
Firefighters wear the watch to honor fallen brothers. Families and friends wear it to keep loved ones close. Collectors wear it knowing no other timepiece shares this history.
"So many people see these 343 watches online, but when they hold their own watch in hand, it becomes personal."
A Watch That Starts Conversations
Owners often share how strangers notice the watch and ask about its story. The Stainless Steel and Gold Two-Tone Edition does more than mark the hours. It invites reflection. It keeps the memory of September 11 present in everyday life.
This is not simply a watch you wear. It is a story you carry forward.
Carry the Memory. Honor the Sacrifice.
The 343 Stainless Steel and Gold Two-Tone Edition is a tribute to courage, service, and brotherhood. It is a piece of American history preserved in steel. This symbol was crafted by a firefighter determined to ensure the story is never forgotten.
Fasten this 343 watch to your wrist and feel the weight of history. Wear this memory with purpose.
Explore the Stainless Steel and Gold Two-Tone Edition.
Wear the memory.
Honor the 343.
Couple of Texas Boys wearing their new 343 watches, Clint Strahm and Stephen Ferguson. Thank you guys.
