343 Watch – Ladies Edition
$1,495.00
Presenting our Ladies Edition, crafted in response to feedback from our female customers Many expressed that not all women prefer the trend of larger watches. That’s why we’ve added the 34mm case to our collection. This design is both simple and elegant, while still incorporating steel from the World Trade Center, making a cherished piece that carries a unique story.
Additional information
| Band | White leather band |
|---|---|
| Crystal | Sapphire Crystal, scratch resistant |
| Movement | Swiss automatic (self winding) 26 jewel movement |
| Watch Case | 34mm, water resistant case |
| Dials | Laser etched steel recovered from the Twin Towers after 9/11 |
| Case Back | Individually numbered limited edition 1-343 |
| Watch Box | Included with watch winder |
| Bezel | Stainless Steel Stationary Bezel |
Elegant. Meaningful. Enduring.
The 343 Ladies Edition Watch was created for women who wanted a watch that carries the story of the 343 while offering elegance, comfort, and thoughtfully refined proportions. Not every woman prefers the bold, larger designs of a man’s watch, yet many desire a timepiece that is timeless, wearable every day, and carefully crafted. This edition meets that need while preserving the profound history at the heart of every 343 Watch.
At the center of each dial is certified steel recovered from the World Trade Center following September 11. Each piece is hand-cut, laser-etched, and meticulously finished in Jeff Broughton’s Ohio workshop. Every dial bears visible traces of history, and every watch honors the firefighters who gave their lives. This tribute is now available in a design created specifically for women, balancing elegance with enduring significance.
This is more than a timepiece.
It is a personal connection to remembrance, worn with intention and respect.
Designed for Women Who Remember
Jeff Broughton created the Ladies Edition after hearing from women who embraced the mission of 343 Watches but wanted a smaller case and lighter feel.
"Many women told me they wanted the story, but in a watch that fit them comfortably. So that is what I built."
The result is a 34mm case with a graceful, refined silhouette. It is sophisticated enough for special occasions and comfortable enough for everyday wear. Light on the wrist but rich with meaning, it carries the story of the 343 with quiet strength and enduring significance.
A Dial That Carries History
At the heart of the Ladies Edition is the dial, crafted from authentic steel recovered from the World Trade Center. Jeff Broughton laser-etches the silhouette of the Twin Towers, drills every index opening, and carefully finishes the surface to preserve the steel for a lifetime.
Natural variations in the steel create a unique tone and texture, ensuring that no two dials are identical. Each dial becomes a singular piece of history, reflecting the individuality of every life honored by this watch.
Refined Craftsmanship
Although smaller in size, the Ladies Edition is built with the same uncompromising standards as every 343 Watch. It features a Swiss movement, sapphire crystal, hand assembly, and individual testing.
Jeff Broughton personally assembles, regulates, tests, and inspects each watch. Every timepiece leaves his bench only after meeting exacting standards for precision and durability.
“If I ask someone to wear this story, it must be worthy of them,” Jeff says, reflecting the care and intention behind every watch.
343 Ladies Edition Specifications
Case: 34mm stainless steel case, water-resistant
Bezel: Stainless steel stationary bezel
Crystal: Sapphire crystal, scratch-resistant
Movement: Swiss automatic self-winding 26 jewel mechanical movement
Dial: Laser-etched steel recovered from the World Trade Center after 9/11
Band: White leather strap designed for comfort and elegance
Case Back: Individually numbered limited edition, series 1 through 343
Testing: Hand-regulated timing and individual inspection
Presentation: Watch box with integrated watch winder included
Limited by Purpose
Only 343 watches will be produced across all five styles, and the Ladies Edition is part of that finite stainless steel collection. Once this edition is complete, it will not be produced again. Some will be worn by women who serve as firefighters, others by family members, or collectors. Each watch carries the same purpose to remember, honor, and carry history forward.
To remember.
To honor.
To carry history forward.
A Timeless Tribute
The Ladies Edition is a watch that encourages quiet conversations. A glance at the dial invites questions, and these questions open the story of September 11, keeping the memory alive.
This is more than a timepiece. When you wear it, you carry the legacy of the 343 with you.
Explore the Ladies Edition.
Wear the memory.
Honor the sacrifice.
The Rose Gold #6 of 343 on the wrist of it’s new owner, Bruce Clevenger. Thank you for your business Bruce.
Joe Conway, retired from the Columbus Fire Department receives his watch, the #12 of the Black-Ops edition.






