343 Watch – Stainless Steel Edition

The Stainless Steel edition is the watch that can be worn everyday. It can be a watch for work, play, or dress while still supporting the 9/11 Steel dial. With a Sapphire scratch-resistant crystal, a screw-down crown for tighter water resistance, and a 26 Jewel Automatic movement for the craftsmanship that you deserve, this timepiece seamlessly blends durability, elegance, and cultural significance. Trust us to help you enjoy this impeccably crafted watch for years to come.

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Built for every day. Made to remember.

The Stainless Steel Edition is the cornerstone of the 343 Watch collection. It is the timepiece Jeff Broughton first envisioned. Designed for daily wear, this watch is strong enough for the rigors of work, refined enough for formal settings, and meaningful enough to carry history on your wrist.
At the center of each dial is certified steel recovered from the World Trade Center following September 11. Each dial is hand-cut, laser etched, and finished in Jeff Broughton’s Ohio workshop. Every piece carries visible history. Every watch bears visible traces of history and honors the 343 firefighters who gave their lives.
This is more than a watch that marks the hours.
It is a watch that preserves memory.

Built by a Firefighter. Crafted by a Watchmaker.

Jeff Broughton served 33 years with the Columbus Fire Department and has spent more than 45 years at the watch bench. During his fire service career, he repaired watches for fellow firefighters at no charge. After retirement, he committed himself to building watches that honor the fallen firefighters of 9/11.
"I built this stainless steel watch to be worn every day. It is a working watch that carries meaning."
Each watch is assembled, regulated, tested, and inspected by Jeff Broughton himself. There is no factory, no outsourcing and no shortcuts. Every detail reflects the care and dedication of a firefighter and watchmaker committed to preserving memory.

Designed for Daily Wear

This edition was designed to meet the needs of real life, whether at work, traveling, enjoying leisure activities, or attending formal events. Its diver-style case combines proven strength with lasting comfort, while the oyster-style bracelet ensures a secure fit with precise micro-adjustment.
A sapphire crystal protects the dial from scratches, and the ceramic unidirectional rotating bezel adds both function and durability. The screw-down crown and sealed case provide reliable water resistance, while the Swiss automatic 26-jewel movement delivers consistent mechanical performance.
This 343 Stainless Steel watch is designed to be worn every day, built with the care and precision to endure a lifetime.

A Dial That Carries History

Each dial is created from authentic steel recovered from the World Trade Center. The steel is carefully cut to precise thickness. Then, Jeff laser-etches the silhouette of the Twin Towers, drills each index opening, and meticulously finishes the surface to ensure the metal’s character endures for a lifetime.
Natural variations in stainless steel tone and texture make every dial unique. No two are alike, and each watch becomes a singular piece of history, carrying both memory and meaning on the wrist.

343 Stainless Steel Edition Specifications

Case: 41mm stainless steel diver-style case, water resistant to 330 feet
Bezel: Ceramic unidirectional rotating bezel
Crystal: Sapphire crystal, scratch-resistant
Movement: Swiss automatic self-winding 26 jewel mechanical movement
Dial: Laser-etched steel recovered from the World Trade Center after 9/11
Band: Oyster-style stainless steel bracelet with micro-adjustable clasp
Crown: Screw-down crown with sealed gaskets
Case Back: Individually numbered limited edition, series 1 through 343
Testing: Hand-regulated timing and individual water pressure testing
Presentation: Watch box with integrated watch winder included

Limited by Purpose

Jeff Broughton has committed to producing no more than 343 watches for each model in the collection. Once the final 343 Stainless Steel edition is completed, no additional watches of this model will ever be made. Each watch becomes part of a finite, enduring tribute to the fallen.
Firefighters wear it as a daily reminder. Families wear it to keep memories close. Collectors wear it knowing that authenticity cannot be replicated.
"So many people see the watch online. When they hold it, they understand what it truly represents."

Wear the Memory Forward

The Stainless Steel Edition stands at the heart of the 343 collection. It is durable, timeless, and deeply meaningful. Built by a firefighter and crafted to honor those who served, it embodies both strength and remembrance.
When you fasten this watch to your wrist, you carry forward the story of September 11 and the enduring legacy of the 343, keeping their memory present in every moment.

Explore the Stainless Steel Edition.
Wear the memory.
Honor the 343.