by 343 Watches | Nov 25, 2025 | The Story Behind 343
The first thing you notice about Jeff Broughton’s workshop is not the tools.It is quiet.For more than three decades, Jeff’s life was sirens, radios, and shouted orders on the fireground. Today, the loudest sounds in his world are the soft click of a watch case closing...
by 343 Watches | Oct 13, 2025 | The Story Behind 343
Why 343 Matters On September 11, 2001, the world stood still. Nearly 3,000 lives were lost in the attacks, and among them were 343 firefighters who rushed into the Twin Towers, fully aware of the risks they faced. For many in the fire service, “343” represents more...
